America Outdoors Social Campaign
In the series America Outdoors, Baratunde Thurston travels across the country to uncover our complex relationship with the outdoors. From biologists saving snapping turtles to BIPOC mountain bikers, Baratunde meets a fascinating cast of characters, all sharing one thing in common: a passion for being outside.
For the new season, we published nearly 50 posts across Instagram and Facebook, giving our audience the chance to explore alongside Baratunde from the comfort of their own homes.
Dive into our social content as Baratunde takes us from the chilly coast of Maine to the mountains of Arkansas on a mission to showcase how nature shapes the way Americans work, play and interact with the outdoors.
Interviews with Baratunde
This is Baratunde’s second season as the host of America Outdoors, and fans of the series are familiar with his curiosity, wit and passion for the Great Outdoors. But for newer fans of the show, we wanted to give Baratunde an opportunity to reintroduce himself, show off his signature humor and tease the adventures yet to come through these straight-to-camera interviews.
The Outdoors are Healing Content
We all need a reminder sometimes to get off the couch and get outside! These assets detailed the health and healing benefits of spending time in nature. Warning: You too may be inspired to close your laptop, but please wait until after you’ve finished reading this article.
Community Spotlights
From a small Maine town carrying on the tradition of ice harvesting to a team of Indigenous skaters raising awareness about the Missing and Murdered Indigenous Women (MMIW) crisis, communities are at the heart of America Outdoors. Get a glimpse of the people and places we shined a light on in our season two campaign.
Engage and Educate Assets
America Outdoors explores how we interact with nature, even as our climate grows more extreme. From a snippet of a night herping excursion to an oyster shucking demonstration, these assets encouraged our audience to stop, think and engage.
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