Big Cats 24/7 Social Media Campaign
Big Cats 24/7 follows the dramatic lives of individual African big cats from a front-seat perspective. It shows the lives of lions, cheetahs and leopards first-hand, day and night, how they conquer the challenging and breathtaking landscapes of Botswana.
Filmed in one of the most dynamic locations on the African continent – the vast Okavango Delta in Botswana – this series captures the big cats’ battle to survive through dramatic changes within their families and their home. They’re tracked across two extreme seasons, from the flood that will test the cats and crew to the limit through to punishing drought, which sees prey drawn to ever-shrinking waterholes. New filming techniques and the latest technology allows the crew to follow lions, leopards and cheetahs from the ground, air and throughout the night, as the big cats’ fight for supremacy in a brutal and unforgiving environment.
The social media campaign for the series highlighted the big cat stories through real housewives-style character cards, clips, Q&A videos, fact cards, cinemagraphs and social promos.
The Real Housecats of Botswana
Real housewives-style character cards introducing our audiences to the various big cats who are featured in the series.
Clips
Direct lifts from the series that feature a never-before-seen look into the life and death stakes of our big cat heroes.
A total of four clips were featured:
"Lions Steal a Starving Leopard's Kill" on Facebook and Instagram
"A Leopard's Treetop Hunting Skills Pay Off" on Facebook and Instagram
Watch "A Herd of Buffalo Force the Pride Into Deep Water" and "Wildfires Threaten the Operation and Big Cats" below.
Q&A Videos
Social-original videos where the big cats experts answer our burning big cats questions.
"Do Cats Have Nine Lives?" on Facebook and Instagram
"What Do You Love About Big Cats?" on Facebook and Instagram
"The One Cat Question That Keeps Us Up At Night..." on Facebook and Instagram
"Are Big Cats Kings of the Jungle?" on Facebook and Instagram
Take a Scrolling Break With Us
Sit back, relax, and enjoy the sight of these lion cubs.
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